WALKERS

Walkers wanted to tell people “it’s OK not to be OK” — and with potato chips being a major comfort food — we wanted to help people eat mindfully and make the most out of the moment when they reach for their snack. People waste snack breaks by wolfing down their food and mindlessly scrolling through social media. But snack breaks can actually be moments to slow down, relax, and be mindful. Snacklightenment is an augmented reality experience that slows  the pace of your snack break by reading the crumbs of your crisps like tea leaves.

ROLE: Art Direction and Copy
Tony Wong, Art Director
David Jesse Clark, Copywriter